Archive for October, 2003
Clear Pressed
The press release has been around for 100 years now. In 1906 Ivy Lee, the father of modern PR, invented it for Pennsylvania Railroad, a client of his at the time.
In the Internet Age, this form of PR has taken a whole new twist, as it’s not just professional journalists who need this information, but also the multitude of bloggers and web writers.
Hell, if you can catch a few of the Joe Public on the way too, then all the better: Over one billion internet users are not to be sniffed at.
Unfortunately though, there are now tons of articles floating around the World Wide Web extolling press releases as a form of Search Engine Optimisation (SEO).
Lets get this clear: press releases are a part of public relations, not SEO. They are there to enable you to announce an important event or change about your business or organisation, not for the sole reason of accumulating backlinks.
The reclassification of the press releases purpose has come about because of the number of free press release sites in existence. With one or two exceptions these are mostly low-quality affairs with no editorial policy. They accept anything and everything masquerading as a press release.
Pushing these low quality free press release sites are a whole gaggle of wannabe “SEO gurus” who merely regurgitate what they have read elsewhere.
For them, the only thing that is important is building incoming links: Links, links and more links is their mantra.
Don’t let these fools be your guide: let quality be your guiding light.
A press release announces something. Put yourself in the shoes of a journalist or blogger when you write a press release. Is what you are writing about newsworthy? It doesn’t have to be something of international concern, but it does have to be something of note in your niche.
Most people today only write a press release for a backlink to their website. Consequently, their press release offers nothing of interest to the reporter or blogger. They are mostly just infomercials written in dull sales talk.
This is not to say that SEO must be completely severed from the online press release. If you going to publish an item on a free press release distribution site make sure you carry out keyword research, but don’t let it be an all consuming passion.
If you don’t have anything to announce then don’t write a press release. It’s a simple as that. Think of any links gained as a bonus, not its raison d’être.
It’s important to reclaim the press release because the internet is already full of spam. We don’t need any more, and most of what comes under the heading of press release in the net age is out-and-out spam. Internet users don’t need it or want it.
So lets get back to basics and write press releases for the press, not spam for the bin.
About the Author:
Andy Johnson is editor at Free Press Release 001 and Do Follow 001
Article Source: ArticlesBase.com – The Best Way of Writing a Press Release in the Net Age
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VINTAGE DOUBLE CLEAR CANDLE HOLDERS PRESSED PATTERN $18.00 |
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Vintage 9″ Clear Pressed Glass Footed cake Plate Server $9.99 |
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5 PC LOT VINTAGE CLEAR PRESSED GLASS SERVING DISHES $9.99 |
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LOVELY PRESSED CLEAR GLASS BOWL AUSTRALIA 1940s $4.59 |
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SUPER VINTAGE PAIR CLEAR PRESSED GLASS CANDLE HOLDERS $14.22 |
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SUPER LARGE VINTAGE CLEAR PRESSED GLASS VASE $29.19 |
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SUPER LARGE VINTAGE CLEAR PRESSED GLASS CRYSTAL VASE $29.19 |
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Pressed Glass Toothpick Holder/Ink Well – Clear Glass $19.50 |
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2 Clear Pressed Glass Chickens 41/2″ x 5″ $16.98 |
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Elegant Clear pressed glass bowl, Geometric pattern $27.95 |
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Pressed Glass Candy Dish w/top/Clear/Handpainted Design $4.99 |
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VINTAGE 3-SECTION SQUARE PRESSED GLASS CLEAR DISH $0.99 |
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Small Clear Pressed? Glass Plate $0.99 |
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Clear Pressed Glass Pedestal Dish, Fan Pattern -Nice! $35.99 |
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Clear, Decorative Pressed Glass Candy Bowl With Lid $42.99 |
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Lamp Base Clear Pressed Glass Create Collectible $19.99 |
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pressed clear glass ashtray made in italy $0.99 |
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Pressed Clear Glass Trinket Dish $0.99 |
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Set of 4 Cranberry & Clear Pressed Cordial Glasses $19.99 |
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Wexford Clear Pressed Glass Pedestal Bowl $10.95 |
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Czech PRESSED Glass ROUND EDGE CUBES 4m ~ 300 ~ CLEAR $2.75 |
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Clear Pressed Glass Dish – footed – OLD $0.99 |
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VINTAGE CLEAR CURVED PRESSED GLASS BOWL $6.99 |
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Collectible Clear Glass Pressed Glass Creamer Sugar $29.99 |
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CLEAR PRESSED GLASS DOMED BUTTER OR CHEESE DISH $9.99 |
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CLEAR PRESSED GLASS DOMED BUTTER DISH-COBALT GLASS BASE $20.00 |
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Antique Pressed Glass Clear Sky Blue Miniature Salt $3.74 |
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Vintage 2 Glass Pressed Cruet Clear Star Green Canada $3.99 |
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Pressed 3 legged clear glass vase with frog $9.95 |
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Almay Clear Complexion Pressed Powder 200 Light Medium $8.50 |
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Vintage Clear Pressed Glass Creamer – Star of David $6.99 |
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Vintage PRESSED GLASS CREAMER Heavy~Clear~UNIQUE $3.99 |
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Vintage? Clear Pressed Glass Leaf Shaped Candy Dish $0.99 |
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VINTAGE GLASS LAMP SHADE pressed flowers clear $9.99 |
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64 Clear Pressed & Footed Salt Cellar $6.98 |